![TIL that in 1986 Run D.M.C. became the first non-sports endorsement by an athletic sneaker company when Adidas gave them a $1M deal after they performed “My Adidas” at Madison Square Garden : TIL that in 1986 Run D.M.C. became the first non-sports endorsement by an athletic sneaker company when Adidas gave them a $1M deal after they performed “My Adidas” at Madison Square Garden :](https://external-preview.redd.it/VtDc8cbkWCtxn3tnEOlYHIrVQoDU3IDtvOlG5FQp6OM.jpg?width=640&crop=smart&auto=webp&s=b3aa38e17ed0508d83a69108978dbc7cc6e0b15c)
TIL that in 1986 Run D.M.C. became the first non-sports endorsement by an athletic sneaker company when Adidas gave them a $1M deal after they performed “My Adidas” at Madison Square Garden :
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